Prime Video adds in-app purchases, bypassing the App Store cut

Apple on Wednesday confirmed the existence of a program for streaming video providers that allows those platforms to bypass its standard 30 percent App Store fee when selling individual purchases, like movie downloads and TV show rentals.

This is great news and it makes me hopeful we’ll see similar deals applied to other App Store categories in the future. Specifically, I’d love for in-app purchases to return to ComiXology’s iOS/iPadOS apps.

Full disclosure: While I work at Amazon, I have no inside knowledge of this or any other deal. I’m saying this as a fan of comics and a user of ComiXology.