EA moving away from Origin, rebranding apps

Andy Chalk for PC Gamer:

“And what signals it is this inflection about how EA stands for bringing your players together around the games they want to play on the platforms they want to play on,” he said. “So yeah, it’s not just a name change. It really signals an ethos that is critically important to us and that we know that’s important to our players.”

It’s easy to have seen this coming, what with EA pushing most of their catalogue to Steam, but it’s still surprising to see them moving away from the Origin name. It’s rarely been people’s first choice when purchasing PC games digitally and it’s good to finally see EA coming to the same conclusion.