DC Comics ending physical and digital combos in March
At the DC Retailer Roadshow on Friday in New York, DC Comics announced they would be ending their digital combo editions, bagged copies of the comic books with a digital download code sold for a dollar over the usual cover price. While sales are low, redemption of the code is far lower, and it seems to be just collected, still bagged, as a variant cover of the original.
Am I the only one who thought this ended months ago? I can’t remember the last time I went to the comic shop and saw a DC book in a bag.
I’m hoping this paves the way for something similar to what Marvel is currently doing with their books. While I can’t see that making huge waves for sales, I’ll certainly push some readers to take a chance on a new book, knowing they’ve got a digital version that can be read on the go.