Mixer launches updated homepage, improved clips, notification experiences
Mixer released a few changes to its platform today, including a redesigned homepage, ad breaks, and higher quality emotes. The initiative comes about half a year after the platform pinned down popular content creators shroud and Ninja for exclusive streaming rights deals.
Some great quality of life changes and major updates to the platform. I’ve thought Mixer’s overall design was solid for a while, this refines what was working before.
The new homepage design doesn’t reinvent the wheel but does put emphasis on featured creators in a unique way. Hopefully this will surface a number of creators that weren’t getting attention before. I love the look of the big featured player at the top of the screen in relation to the creator’s name, title, etc and the carousel of other streams below it is nice.
The spacing between the streams and the categories are nice, it’s easy to scan through while looking for something to watch and adding in better clips support and clearer notifications is a big help too.
Twitch is launching Hype Train feature this week
Hype is important on Twitch. That’s why the company is gamifying it with a new feature called Hype Train, launching this week. If you donate enough to a partnered or affiliate channel, you’ll see a bar pop up above chat, which will give donators rewards as it fills.
This sounds like a cool idea. While I understand the feature will be limited in a beta, I wonder how long it’ll be until creators are given the option of uploading their own emotes rather than use the ones designed by Twitch.
Mixer should be everywhere
It’s been an exciting week for Mixer — one of Twitch’s rivals in the streaming space. In a week that saw major streamers like Shroud and Gothalion jump ship, it’s become clear that this is just the beginning of a long battle between the two services, which is super exciting to see. With that in mind, there’s a big challenge that Mixer has to face sooner than later.
Twitch is everywhere. No matter where I want to watch — phone, TV and/or console, computer, etc — there’s a way to do so effortlessly. On the other hand, Mixer is painfully difficult to watch if you’re doing so anywhere other than a computer or phone. This is a problem when I’m at home because I have little interest in sitting in front of my computer to watch a stream or on my couch staring at my phone.
Mixer has an app available for iOS, Android, and Xbox but if they’re serious about this whole thing — and it certainly seems like they are — they need to be everywhere. The iOS app strangely supports Chromecast but lacks AirPlay and not everyone has an Xbox. As Gothalion said earlier today, Mixer isn’t an Xbox only platform but, to me, it sure feels like it based on the availability of apps and the user experience the available ones provide.
AirPlay on the iOS app, Apple and Android TV apps, app for the PS4 and Switch, etc. It’s a big list and this stuff takes time but this is Microsoft we’re talking about here. If anyone has the horsepower to make this happen, it’s them. Honestly, what good are all these big new streamers using the service if you can’t watch them?
Shroud signs deal to stream exclusively on Mixer
Mixer has signed away another big Twitch livestreamer. A couple months after Tyler “Ninja” Blevins committed to the Microsoft streaming platform, Michael “Shroud” Grzesiek announced today that he too has reached a deal to exclusively stream gameplay and video through Mixer.
Wow. I’m legit stunned.
I think I’m more shocked about this news than when Ninja moved over. When he left Twitch, I felt that Shroud was poised to take that proverbial “top spot” on the platform. Now, with him moving over as well, I have no idea.
While it’s definitely a surprise, this is good news for everyone involved—save for maybe Twitch—as it’ll continue to encourage healthy competition between the two platforms and hopefully help streamers grow on both Twitch and Mixer.
You have to wonder who might be next.